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PROJECT
VITRA: RESET IN MOTION
location: Weil am Rhein / Germany
year: 2026
comissioned by: AKFB [Concept & Art Direction]
Manufacturer: Vitra
Product Design: Stephan Hürlemann — RESET
Developed for Studio AKFB, this series of animations explores the modular potential of RESET, the shelving system designed by Stephan Hürlemann for Vitra. Through subtle movement, the animations reveal the system's adaptability, demonstrating how individual components can be stacked, combined and reconfigured into ever-changing spatial compositions. Created to complement the photographic and filmic campaign by AKFB / Florian Böhm, they offer a glimpse into the dynamic design language and endless possibilities embedded within the system.